Swings & Roundabouts

1. Write in an “inverted pyramid” format – the conclusion first, background details next.
2. Be precise. Internet users are notorious for their short attention spans and so, try not to exceed the 700-word mark.
3. Proof-read. Proof-read. Proof-read.
4. Keep your target audience in mind, when drafting the content. If your article is aimed at teenagers, for example, be concise and use plenty of images.
5. Break up the content with sub-headings.

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