If your heart goes pitty-pat upon spotting the most adorable pair of footwear, then Priyanka Joshi-Navneet should become your new best friend. This chirpy, spunky Chennai lass is making the womenfolk fall in love with traditional Indian foot gear, ie, kolhapuris and mojris, all over again. Foot Fetish, her brand of inexpensive and uber attractive footwear, is reaffirming the belief that old school IS new school – and how!
Lest the thought of ‘kolhapuri’ bring to mind the bland yellowish slippers, please, clear your mind’s eye and take a gander at some of Priyanka’s wares. Pretty pinks, glorious reds, cool greens, electric blues, sparkling jewel tones… her kolhapuris taken on such ravishing avatars that you cannot see yourself buying any other kind of footwear from now on. Why would you when you have the blend of traditional and sexy in such wallet-friendly prices?
“Stylish, Casual, Comfortable footwear for any and every occasion” is the brand’s motto and I have to say, that is spot on. Priyanka’s Kolhapuris are so comfortable that I often forget I have them on! Kolhapuris also have the unique advantage of suiting saris, salwar-kameezes AND jeans. And – this is the biggest plus – for the vertically challenged, Priyanka also sells these delectable goodies with square heels that make you stand tall and proud! Foot Fetish also has an extensive collection of camel-leather mojris as well as kolhapuris in wedge heels. More awesomeness is around the corner, she assures me, even as I go into paroxysms of glee upon catching sight of a nifty off-white, wedge-heeled number.
Even as I eye a pair of kolhapuris in pale pink, I cannot resist wondering what made Priyanka start this venture. Why Foot Fetish? I ask.
“To keep myself occupied, primarily. When I was living and working in Dubai, I had full 12 hour work days or maybe even more, on certain days. When I moved to Chennai last year, I was conscious to keep myself occupied: moving to a new place without knowing anyone can be a bit depressing. To add to that, no work or interaction with colleagues / peers / like minded people can get to you… and lastly, I wanted to challenge myself and do something I’ve never done before i.e., try my hand at entrepreneurship. While I was keen to start working, I was also conscious not overdo it as it (Chennai) was a new place. So getting to know the city, setting up the household and learning the language or at least the basics, were more of a priority. With all this, there was a part of me that also wanted to take a break as I’ve worked for nearly 9-10years. I did want to have some free time for myself and enjoy it. The opportunity of starting a home business seemed very possible and practical to me.”
And the reason behind going with some as mundane as Kolhapuris? “Well, those are the ones that I wear regularly,” she says. When she moved to Chennai from Dubai barely a year back, she really missed buying her favourite kolhapuris of good quality. Spotting a gap in the market, she jumped in, put her own spin on it and came up with Foot Fetish. She sources the items directly from a supplier in Kolhapur. “I work with him closely – we create new dye colours and styles like the wedges.”
She loves meeting people and having a home business makes it easy for her to strike a great work-life balance. Being a people person, she prefers her customers to drop in personally. Whilst she delivers for out of town clients, she doesn’t deliver in Chennai as she feels meeting her customers helps her understand their preferences better. Thanks to Facebook, she has a strong online presence which helps interacting with potential customers and advertising her wares quite easy. Her customers make appointments to drop in at her gorgeous home and leave with a bagful of shoes, wrapped up in the equally gorgeous Foot Fetish signature bags. What could be more fun?
“A high tea!” she laughs. Come May 4, Priyanka will host a high tea evening at her home, for friends and prospective customers. Warm summer evening, a bunch of women, finger foods, hot beverages and a whole lot of footwear – as if this wasn’t a potent enough mix, a dress designer friend of Priyanka’s has also been roped in, to display her gear and tempt the assembled. As far as ideas go, this one is a winner!
What’s next, for Priyanka and Foot Fetish?
“I aim to continue the same way and will probably work on some more styles”, says Priyanka. “I want to extend my reach by supplying to stores. Right now it is available in all the Taj Hotels and Hilton.” She also has couple of things brewing, which can only mean exciting times ahead!
All the best, Priyanka! May be it is time you started issuing Loyalty Cards!
If you are interested in buying Foot Fetish products, join the Facebook group for the brand. You can contact Priyanka personally through the page.







